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José Andrés Products

for Think Food Group

José Andrés is one of the most successful and prestigious Spanish chefs located in the United States of America. He has launched in the American market a new selection of gourmet Spanish products, made in Spain by small and medium enterprises and selected by the chef himself. Menage designed the whole new identity, from the logotype and the packaging, to the website and the rest of the communication elements. The main characteristic of the new brand is its closeness and simplicity: a clear typography with a small touch of colour related to each product, all over a white background. A new identity that incarnates the personality of José Andrés, leading the Spanish gastronomy in the American continent.