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for Tecnitoys

Scalextric is a toy brand created in the 1950s by its inventor B. "Freddie" Francis. It is a manufacturer of miniature models of electrical traction for races on tracks, also called slots. The name Scalextric has become, at least in Spain, a generic name for this type of electric cars modelling. Menage designed the packaging and the graphic elements of the different product collections, building up an iconic visual identity. A versatile project, producing design from modern cars, to reproductions of more nostalgic items.