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In the last decade, MABAR TREN has become one of the leader brands in the train-modelling sector, due to their experience in the field, their aim to offer an excellent price-quality ratio, and their commercial and international projection. Menage redesigned their visual identity, inspired in the relationship between past and future by the means of he negative space: a modern and aerodynamic train shape conceals the one of a classic steam locomotive. With this solution, the brand communicates the evolution of the railway in Spain, from the traditional coaches to the brand-new technological rail cars.