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for Common Sense

Jamonísimo is a Spanish ham boutique located in Barcelona, which sells unique products from the three Iberian ham-producing regions: Salamanca, Andalucía and Extremadura. They do not sell brands; they sell flavour, aroma and quality. For that reason, the identity of the company should show its values and essence.

Menage was recommended by the advertising agency Common Sense to redesign the corporate identity of the boutique, as well as its new packaging. The brand is renewed, with a more elegant and minimalistic look, giving the product a sophisticated appearance for a high-class positioning.