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for Common Sense

Activia is a brand of yogurt owned by the multinational company Danone. It is a beneficial health product, focused on improving intestinal motility. Menage, together with agency Common Sense, created a packaging for the campaign “Edupacks”. The packaging shows 10 Activia advises to enhance digestive health and transform them into habits, in order to improve people health. The design followed the creative style of Activia, in order to fit in their communication systems and make the new packs recognisable by the consumers.